Experience the Dima Ayad Fall/Winter 2024 collection firsthand at the Apartment in Bicester Village, offering a curated selection of the designer’s most coveted pieces.



On Monday, 10th June, The Bicester Village Shopping Collection welcomed the Dubai-based Lebanese designer, Dima Ayad as the first designer from the MENA (Middle East and North Africa) region to be featured at the prestigious Bicester Village in London, showcasing the Fall/ Winter 2024 collection.

Experience the exclusive Fall/Winter 2024 collection at The Apartment in The Bicester Village, providing a rare chance for shoppers to experience firsthand and acquire pieces from one of the region’s most celebrated designers, available for purchase from June 10th to July 10th. From elegant evening wear to luxurious kaftans, each piece reflects Ayad’s commitment to quality craftsmanship.

The village, known for its upscale boutiques and charming atmosphere, was the perfect backdrop for such a momentous event. Dima Ayad’s guest visit to Bicester Village was not just a personal achievement but a historic achievement for the MENA region. As the first designer from the region to be featured at The Bicester Village, Ayad’s inclusion signaled a broader shift towards increased diversity and representation within the fashion industry.

The Fall/ Winter’24 collection featured Ayad’s signature style: luxurious fabrics, metallic prints and silhouettes designed to flatter a variety of body types. The color palette ranged from bold tones to soft pastels, ensuring that each piece stood out. The guest list was as exclusive as the event itself, featuring a mix of fashion industry insiders, personal shoppers, influencers, and high-profile personalities. It was a celebration of cultural diversity and an important milestone for the MENA region in the global fashion industry. 

As a proud member of Dubai Fashion Week, Ayad’s collaboration with Bicester Village and in association the Arab Fashion Council, highlights the increasing global influence of Middle Eastern designers and focuses on the importance of diversity in the fashion industry. The Arab Fashion Council has played a crucial role in showcasing the region’s fashion talent and facilitating connections between designers and international platforms.

About the Bicester Village

The Bicester Collection comprises 11 unique shopping destinations across Europe and China, renowned for offering exceptional experiences and unbeatable value. Created and managed by Value Retail, these destinations bring together discerning guests and renowned brands, often for the first time, on a journey of exploration. Situated near some of Europe’s and China’s most iconic cities—including London, Milan, Munich, Dublin, Barcelona, Madrid, Paris, Brussels,

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