PASSION FOR THE GROWTH OF THE ARAB FASHION INDUSTRY AND EXCELLING IN ALL THE ACTIVITIES UNDERTAKEN BY THE COUNCIL.
CREATIVITY
NURTURING CREATIVITY OF INDIVIDUALS AND SUPPORTING IT THROUGH MYRIAD ACTIVITIES.
RESPECT
RESPECT FOR THE CULTURE, RELIGION, LAW, ALL THE STAKEHOLDERS WHILE PROMOTING QUALITY AMONG HUMAN BEINGS
INTEGRITY
MAINTAINING A HIGH DEGREE OF INTEGRITY AND TRANSPARENCY IN DAY TO DAY OPERATIONS OF THE COUNCIL
EXCELLENCE
STRIVING FOR EXCELLENCE IN ALL THE ACTIVITIES
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