PASSION

Passion for the growth of the Arab fashion industry and excelling in all the activities undertaken by the council.

CREATIVITY

Nurturing creativity of individuals and supporting it through myriad activities.

RESPECT

Respect for the culture, religion, law, all the stakeholders while promoting quality among human beings

INTEGRITY

Maintaining a high degree of integrity and transparency in day to day operations of the council

EXCELLENCE 

Striving for excellence in all the activities