The remainder of the Fund is delivered through a high-value package of in-kind support. This includes participation in two consecutive seasons of the Arab Fashion Council’s showroom program in both Paris and Dubai, providing direct access to global buyers and media. The selected designer will also engage in a capsule collection collaboration with a major international brand or retailer—creating a platform for cross-cultural innovation and market expansion. Extensive media support will be offered throughout, including regional and international press coverage curated by the AFC’s network of media partners. Continuous mentorship plays a vital role, with guidance provided by a panel of industry experts spanning brand strategy, manufacturing, sustainability, retail, and fashion investment. Finally, a bespoke brand positioning and storytelling campaign will be developed to enhance the designer’s visibility, authenticity, and long-term market value. 

“This Fund is about investing in long-term transformation, not just short-term visibility. We’re building the next generation of globally relevant brands from our region by giving them the tools, access, and industry trust to compete and scale,” said Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council. 

Eligibility and Application  

The Arab Fashion Council invites designers specializing in ready-to-wear fashion and holding citizenship from any Arab League country to apply. Submissions will be reviewed by a distinguished advisory board comprised of top-tier fashion executives, influential media personalities, and strategic investors. 

The winner of the Fashion Fund will be revealed later in 2025, following a rigorous and highly competitive evaluation process. 

For full details on eligibility, deadlines, and the extensive benefits of the program, visit: www.arabfashioncouncil.com/fashionfund 

For media inquiries: press@arabfashioncouncil.com