The Fédération de la Haute Couture et de la Mode© takes Parisian Designers to Dubai in Partnership with the Arab Fashion Council©

6 Parisian Designers showcase at the Parisians in Dubai showroom space in Dubai


Dubai, 28, October 2020

Today, the Dubai based Arab Fashion Council© in partnership with the Fédération de la Haute Couture et de la Mode (FHCM) the French institution that coordinates Paris Fashion Week, have confirmed the names of the French designers who are members of Paris Fashion Week that joined the initiatives “Parisians in Dubai”.

For the first time in the history the Arab World is welcoming an official delegation from the Fédération de la Haute Couture et de la Mode (FHCM) in Dubai part of the Arab Fashion Council’s “Welcome to the Arab World” initiative, a new project which aims to connect the French designers members of Paris Fashion Week to the Arab fashion industry and to create a bridge between the two fashion industries.

Below are the highlight of the featured designers:

Boyarovskaya is a Paris based womenswear brand founded in 2016. A former designer for Givenchy and John Galliano, Maria Boyarovskaya—together with fashion photographer Artem Kononenko—is channeling her vast experience into modern wardrobe pieces. Steeped in elevated simplicity, their designs feature unexpected cuts and deconstructed tailoring that exude an effortless Parisian cool. Their collections are lineups of sumptuous knits and spectacular outerwear, complete with understated, curved cuts and slashed fabrics (for extra versatility).

The brand’s universe can be described as conceptual and recognized for its unique approach to modern elegance with an emphasis on deconstructed tailoring.

Boyarovskaya was selected by Fédération de la Haute Couture et de la Mode to become a part of Designers Apartment showroom starting from SS19 collection.

Vogue Talents and Pitti Immagine chose Boyarovskaya as Super Talent to present their collection on SUPER trade show in Milan in February 2018.

Boyarovskaya, click here to view website

BLUEMARBLE is a menswear label founded by Anthony Alvarez in 2018, the brand is based in Paris, FRANCE.

Each collection takes the BLUEMARBLE aesthetic of Alvarez and focuses on a different city or place for inspiration, each a melting pot of ancient heritage, sub-cultures created by a rising youth, and adopted influences from other parts of the world.

BLUEMARBLE encapsulates ideas of unity of the earth and cultural diversity. This fusion of influences aspires to create a unique and universal language expressed through its fashion.

BLUEMARBLE, Click here to visit the website.

DAWEI offers a wardrobe for women who want to express their personality, with a contemporary luxury silhouette that can be worn at any age. DAWEI’s design can be seen in the choice of noble materials, structured silhouettes and freedom of expression, for a new modern luxury based on the know-how of French couture.

A graduate of the Ecole de la Chambre Syndicale de la Couture in Paris, DAWEI quickly joined the studios of major fashion houses with Balenciaga and John Galliano.

In 2010, he and his friend launched the ready-to-wear brand belle ninon, which received the Elle magazine prize for “new fashion talents”. The creative duo was then hired as artistic director of the Cacharel house.

In 2016, he created his eponymous brand DAWEI alone.

In 2019 DAWEI entered the official fashion calendar and was nominated as one of the finalists for the Andam Fashion Award.

DAWEI, click here for the website.

Mossi accessible couture @made in suburb MOSSI is a brand of ethical ready-to-wear thought in a spirit of integration and sharing. « 100% made in France” » The collections are produced in workshops of the suburb within the framework of a social and professional integration project, which is dear to the founder.

MOSSI, click here to visit the website.

NEITH NYER was founded in Paris in 2015 by Francisco Terra, after the name of his grandmother. During his childhood spent in Brazil, this woman who taught him how to sew, also explained to him that designing clothes was not only a question of technical gestures. For her, it was a way to tell him stories, to hand over legends to him. It his the same approach that he now repeats collection after collection.

Since its first season, the brand endeavors to develop a popular vision of clothing, by taking its references to what is mainly considered as lower culture, or vulgarity. A bargain piece of garment bought in a suburban market is considered as much as an inspiration as a piece of art in some prestigious exhibition.

NEITH NYER, click here to visit the website.

VICTORIA/TOMAS is a French ready-to-wear brand, founded by Victoria Feldman and Tomas Berzins in 2012, four years after their first encounter at a Paris fashion school.

After a stint at Alexander Wang in New York, Tomas came back to France to launch VICTORIA/TOMAS, a full-fledged line of wearable separates aimed at a new generation of modern, city-dwelling women, mixing both designers’ sensibilities.

Tomas has a fascination with eccentric imagery a la Tim Burton, the ubercool attitude of skaters, and the vibe of the hip-hop world. Victoria, is an art buff and former student, is infatuated with the experimental fashion. The result is a line of neo-arty clothes with sculptural shapes and vivid splashes of color that recall the brushstrokes of a painter.  

The duo first gained an international recognition being the youngest finalists of Hyeres Festival of Fashion and Photography in 2013, where they showed a capsule collection of handmade leather garments.

Now married, Victoria and Tomas are continuing their fascinating dialogue on contemporary fashion through appealing and timeless clothes, available at the finest stores around the world.

VICTORIA/TOMAS, click here to visit the website.

We are very pleased to welcome the Fédération de la Haute Couture et de la Mode (FHCM) for the first time in the Arab region, and to present to the Middle East market and introduce them to press and buyers, the reciprocal relationship between the AFC and FHCM is pivotal to bridge both French and Arab fashion industries” Said Mohammed Aqra, Chief Strategy Officer, Arab Fashion Council.

The Showroom and Presentation Hub is open by appointment to press and buyers until the 30th of October 2020 at 1422, Citywalk, Dubai.

For more information contact:

Notes to the Editors:

About Fédération de la Haute Couture et de la Mode (FHCM):

The Federation numbers some one hundred members, amongst whom feature the most emblematic brands on the global stage. It comprises three Chambres Syndicales or central bodies (Haute Couture, Women’s and Men’s Fashion).

The Fédération de la Haute Couture et de la Mode brings together fashion brands that foster creation and international development. It seeks to promote French fashion culture, where Haute Couture and creation have a major impact by combining traditional know how and contemporary technology at all times. It contributes to bolstering Paris in its role as worldwide fashion capital in particular coordinating Paris Fashion Week®.

About the Arab Fashion Council (AFC):

The Arab Fashion Council is the world’s largest non-profit fashion council and an INGO for the Arab world, representing the 22 members of the Arab League. Its vision is to build a creative economy in the region with the main goal to promote Arab fashion designers internationally, disseminate fashion culture in the region, and position the Arab world on the international map of fashion. It includes Arab companies and talent within the fashion industry, in particular fashion designers. Finally, the Arab Fashion Council is the trademark holder of the term “Ready Couture”. The Arab Fashion Council contributes to position the Arab capitals on the global map of fashion in particular by coordinating the Arab Fashion Week® in Dubai.


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