Joor to power upcoming events in the Middle East and Japan

Fashion industry wholesale platform Joor announced on Wednesday that it would be partnering with the Arab Fashion Council and Japan Fashion Week Organization to power key events this fall.

Tokyo Fashion Award, Arab Fashion Week Season 12 and Rakuten Fashion Week Tokyo will all make use of Joor’s digital platform Passport to centralize their trade show and fashion week experiences.

“With JOOR Passport, an inclusive and collaborative trade show platform, brands can upload their seasonal lookbooks to unique profile pages and showcase their styles in virtual showrooms and buyers can easily shop global assortments without having to travel,” said Kristin Savilia, CEO of Joor, in a statement. “We are enabling the show to go on for brands and retailers, during the current travel restrictions and beyond.”


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