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Fashion Designers, Cosmetic brands, and Industry Suppliers were called to join the AFC emergency network to join forces under a new initiative called #AThread4Cause, managed by Arab Fashion Council’s charitable arm. The initiative enabled the AFC members of designers, brands, and companies to support the community by producing what was required for the healthcare network in terms of the shortage of PPE (Personal Protection Equipment). Contributing members were set to produce important products such as surgical masks, isolation gowns, hoodies, and locally-made sanitizers at their facilities.
The Arab Fashion Council’s role focused on carefully selecting its members and volunteers after screening their potential capacity in producing the required equipment and providing them with the know-how and specification to start production in full compliance with the health authorities. The initiative was done in full compliance with the requirements and standards required by WHO.