The shows and talks will be streamed online from June 24-26, as the Arab Fashion Council forgoes the traditional fashion week format

Arab Fashion Week (AFW) will be kicking off at the end of next month, but this year the industry will experience the latest and greatest in Arab fashion and design in a whole new manner…

The Arab Fashion Council (AFC) has just confirmed that the biannual event will be going entirely digital, in a move to ensure the safety of the fashion community and to promote sustainability within the industry.

“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.

The three-day long fashion event will be streamed on the AFW website and will be broadcasted live to hundreds of millions of viewers, both via the website and in partnership with leading social media platforms.

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