LEBANON’S OFFICE DIRECTOR
Shady Ayach founded Ambiance Entertainment Group in 2010, but has been in the entertainment industry since 2002. Prior to working as an event organizer and business manager for celebrities and talents, he worked as a Senior System Analyst writing software applications for different companies, but he had a pre-existing passion, and knew he wanted to be in the entertainment business. He spent a years completing courses which included artist management, music production, event production and organization, artist marketing, advertising and promotion. Since 2010 Shady has been successfully managing artists and organizing all types of events all over the Pan-Arab region. He is the Director of the Arab Fashion Council’s office in Lebanon.