The Dhs40 million project, 1422 Dubai, is now open in Citywalk


1422 is Dubai’s newest luxury shopping destination and the world’s first Ready-Couture Store, launched in April 2019 as a brainchild of the Arab Fashion Council and Meraas.  The Arab Fashion Council has embarked upon this exciting project in partnership with Meraas and Austrian umdasch The Store Makers, aiming for the new retail experience to be more than a shop: rather, a unique shopping and lifestyle experience, giving a platform to Arab and International Designers to feature their collection at one of the world’s most luxurious stores.

The store attracts UHNW clientele who are looking for unique products and who are couture buyers. Customers enjoy not only ready-to-wear and the biggest collection couture garments in the Middle East, but also artwork, accessories, cosmetics, perfume, gadgets, books and tailor-made recipes, in surroundings designed to transport the customer into a world of fashion futurism. 1422 Dubai is the crème de la crème of concept stores and an immersive and holistic retail experience.

1422 Dubai, which is supported by the Arab Fashion Council, enables designers from around the world to feature their collection in the most luxurious shopping destination in Dubai, Citywalk, without the hassle of logistics and administration, in a fully managed retail concept with a very minimum investment. This allows the brands to focus on expansion without the necessity to invest hundreds of thousands of dollars. In addition, designers who are a member of 1422 could use the 1422 address in Dubai the office facilities for meetings during their visit to Dubai.

1422 is the designer’s business card to the newest luxury destination of the Middle East.

1422 Rendering Couture Area

According to AFC’s founder and CEO, Jacob Abrian, “1422 stands for the AFC’s slogan, 1 Council for 22 Arab Countries.” The store pays homage to the individuality and elegance of the Arab woman and celebrates high-quality, exclusive fashion.

With the help of cutting-edge technology, 1422 transforms itself into a venue for Arab Fashion Week, allowing spectators to shop the looks hot off the runway.

You may be wondering: isn’t the term ‘ready couture’ inherently contradictory? Is it not an oxymoron? Surely if couture items were for sale in a store, they would be ready-to-wear? Lucky for you, this store boasts the best of both worlds – it offers clothing lines to be purchased there and then, as well as plays the role of the atelier and gives the customer the opportunity to select fabrics and colors in order to craft bespoke garments.

To feature your collection at 1422 Dubai, please email retail@arabfashioncouncil.com

1422 Rendering Couture Area 2