Press Release

Hala China Launches Dubai Fashion Days

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Eight-day programme to celebrate the best of Arab and Chinese fashion on a single platform

Dubai, United Arab Emirates, 24 October 2018: Hala China, a joint initiative between Meraas and Dubai Holding, has announced Dubai Fashion Days, a new eight-day event of fashion-centric programming that seeks to spotlight leading talent from the Middle East and China. 

Dubai Fashion Days is being organised in collaboration with JollyTrust, a subsidiary of the e-commerce platform JollyChic, and Arab Fashion Week. Endorsed by the Dubai Design & Fashion Council and in strategic partnership with China Fashion Association, the event will take centre stage at City Walk and Dubai Design District (d3) from November 21st till November 28th.

In addition to connecting Dubai-based designers with fabric suppliers and manufacturing facilities from China, the event will showcase the creativity of Chinese designers and their contribution to the global fashion landscape. It will also provide an ideal platform for designers from the two countries to network and exchange experiences and best practices.  

Sheikh Majid Al Mualla, Chairman of Hala China, said: “The inaugural edition of Dubai Fashion Days at City Walk and d3 aligns with Hala China’s strategy to develop ongoing events and explore opportunities in trade, tourism and investment that can mutually benefit our economies. We have worked diligently to bring together industry experts and stakeholders to create an event that aims to positively impact the fashion world. With a strong offline and online presence, we are confident that Dubai Fashion Days will enable Chinese brands to explore the Dubai market and provide them with international exposure. The event will also establish links between UAE-based designers and the Chinese fashion industry.”

Dubai Fashion Days will feature a rich calendar of events and activities, including an eight-day textile trade exhibition, held at d3 with the participation of close to 20 exhibitors from China showcasing textiles and other materials as well as accessories. The destination will also host talks and workshops led by industry experts.

Zhang Qinghui, Chairman of China Fashion Association, said: “Our strategic partnership with Hala China supports our efforts to strengthen the collaboration between the fashion industries in China and the UAE. In addition to facilitating cultural exchange, Dubai Fashion Days will provide the perfect opportunity for the two countries to present their designs, expertise, resources and creativity. We believe this can be the start of a long-term partnership that will create exposure across both markets and support their growth.”

Mohammad Saeed Al Shehhi, CEO of d3, said: “With Dubai Fashion Days, we have leveraged the talent of fashion designers to create an event that will highlight the gamut of China’s offerings to the fashion industry. The industry talks set to take place at d3 will educate and inspire innovation. These efforts will effectively advance d3’s mission to promote creativity across the Arab region and around the world.”

Fashion enthusiasts can look forward to the city-wide fashion festival’s signature activities at City Walk, including Arab Fashion Week, red carpet events and See Dubai, a homegrown initiative featuring pop-ups and showrooms.

Sally Yacoub, Chief Malls Officer at Meraas, said: “Meraas remains committed to designing and connecting diverse spaces that foster active urban living and make Dubai a more attractive place to live, work and play. We look forward to hosting this landmark event that will witness a series of activities taking place at City Walk, a design-inspired open-air lifestyle destination. This initiative will undoubtedly invigorate and inspire the fashion communities in both China and the UAE.”

Launched in July 2018, Hala China aims to encourage trade relations, investment and cultural exchange between Dubai and China. From 1 to 5 October 2018, the initiative successfully hosted the first-ever Chinese Film Week in Dubai.

-ENDS-

About Hala China

Hala China is a major initiative launched by Meraas, in collaboration with Dubai Holding, to enhance economic and cultural exchange and drive investment cooperation between Dubai and China. The initiative aims to attract Chinese visitors and investors to the emirate through an annual calendar of tailored events and tour packages that span seven categories – stay, shop, eat, play, explore, wellness and concierge.

In showcasing Dubai and the wider UAE to the Chinese diaspora, Hala China aligns with Dubai’s Tourism Vision 2020. The initiative is led by a steering committee responsible for planning and organising food festivals, fashion shows, sporting events, as well as music and cultural festivals, among other activities.

About Meraas

Meraas is a Dubai-based holding company with operations and assets in the UAE. The company has established itself as a key innovator in UAE and follows a clear mandate to strengthen Dubai’s global position. It has launched several projects in the real estate, tourism, hospitality, F&B, retail, leisure and entertainment, technology, maritime and healthcare sectors. Meraas has also forged collaborative relationships with key partners to add value to its offering. Its portfolio of landmark destinations includes City Walk, The Beach, Boxpark, Last Exit, The Outlet Village, Kite Beach, Al Seef, La Mer, The Yard, Bluewaters and Dubai Harbour

About Dubai Holding

Dubai Holding is an investment conglomerate with operations in 12 countries employing over 20,000 people.

Established in 2004, Dubai Holding manages an AED130 billion portfolio of assets, which supports the strong development of Dubai’s non-oil economy across sectors including tourism, hospitality, real estate, media, ICT, education, design and trade.

Its portfolio includes:

  • Jumeirah Group, the hospitality arm which owns and operates 20 hotel developments in 9 destinations in 8 countries
  • Dubai Properties, one of the largest fully integrated and community development business in Dubai
  • TECOM Group, which manages 11 of Dubai’s most successful business communities
  • Dubai Asset Management, owners of one of the largest portfolio of residential communities for rent in Dubai   
  • Dubai Retail, the retail management arm that focuses on developing, operating and managing Dubai Holding’s extensive range of strategically located retail assets across prime destinations and communities
  • Arab Media Group, which implements a strategic plan to develop new family destinations and further grow digital media business lines.

Dubai Holding’s current project pipeline will add significantly to the Emirate’s portfolio of landmarks. This includes Marsa Al Arab, Emirates Towers District and Dubai Creek Harbour, a joint venture with Emaar Properties.  Dubai Holding plays an influential role in delivering on Dubai’s economic diversification strategy and initiatives such as Tourism Vision 2020, Dubai Innovation Strategy and Dubai Industrial Strategy.

About Dubai Design District

Dubai Design District (d3), a member of TECOM Group, is a destination dedicated to design that reinforces Dubai’s new status as a UNESCO Creative City of Design. Established to provide a platform for the region’s growing number of designers, creative professionals and artists to unite, create and inspire, d3 has fast become a hub for inspiration and innovation. Located in the heart of Dubai, the thriving neighbourhood is home to emerging designers as well as international brands.

With over 450 creative partners, including architects, interior designers, photography studios, product and fashion designers, d3 also has more than 45 retail stores and eateries. The Design Quarter at d3 offers visitors the opportunity to discover a variety of design showrooms and art galleries, indulge in authentic dining experiences, and shop at homegrown lifestyle boutiques, fashion ateliers, and international design showrooms.

d3 is also a popular events space that attracts international artists and audiences to cultural exhibitions and gatherings such as Dubai Design Week, Fashion Forward and Sole DXB a regional lifestyle platform for footwear, fashion, culture, art and design. In addition, the destination regularly hosts a roster of industry talks, workshops and educational programming, accessible to people of all ages. 

Now open to the d3 community and the district’s visitors, The Block at d3 is a space to escape, relax, unwind and get fit. The recreational facility features a skate park, a basketball and volleyball court, climbing walls, an urban beach, as well as outdoor seating and entertainment areas.

For more information, please visit www.dubaidesigndistrict.com 

For media enquiries, please contact:

APCO Worldwide Meraas

Reem Abi Ali

Email: rabiali@apcoworldwide.com

Mobile: +971 55 964 8763

Mathilda Saad

Email: mathilda.saad@meraas.ae

Mobile: +971 55 699 9890

Dubai Design District

Rakhee Raval Shepherd

APCO Worldwide

Email:  rshepherd@apcoworldwide.com

Mobile:  +971 55 965 2377