The Arab Fashion Council changes the retail landscape in The region by launching the world’s first Ready Couture store and Runway venue in City walk supported by MERAAS and UMDASCH

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Dubai – March 2019: Dubai is set to celebrate the launch of the world’s first Ready Couture store, at City Walk this April. “1422” is a new building dedicated for luxury shopping, custom made fashion and lifestyle experience; and a venue that will become a designer’s acceleration hub – announced today by the Arab Fashion Council (AFC) in partnership with Meraas, a diversified Dubai-based company, and umdasch The Store Makers, a leading multinational Retail Interiors enterprise with their headquarters and roots in Austria.

“1422 stands for the AFC’s slogan, 1 Council for 22 Arab Countries: says Jacob Abrian the founder and CEO of the AFC. We are proud to shine the spotlight on the region’s strength in setting up new landmarks, terms, and concepts for the world to follow. 1422 is a DUBAI grown initiative which confirms the unprecedented business opportunities that Dubai offers to investors”.

1422 is a tribute to the life of the Arab Women that are globally known for their sophisticated elegance, knowledge and admiration for luxury living, uniqueness, exclusivity, and taste. The story is reflected in the interior Architecture of the space. It enables guests to live a journey through its impressive artistic walls of Dubai designed on its façade. 

“1422 is our gift to every woman. Customers will discover not only couture evening gowns, ready-to-wear, design, selected art, accessories, cosmetics, niche perfume, and high-tech gadgets but also the tailor-made recipes at the world’s first Sayidaty Cafe and selected books at the Maison Assouline Library. Thanks to its design and tech incorporation space transform itself into a stage to host a full-fledged fashion week to showcase designers coming from across the globe. 1422 will also become the official stage for the Arab Fashion Week where the client can shop directly from the runway which validated the efficiency of See Now; Buy Now”.

The 40 Million Dirhams project will also be the Arab Fashion Council’s headquarters which will be open to designers in order to support them in achieving their business goals aiming to accelerate their growth and boosting the creative economy.

Sally Yacoub, Chief Malls Officer at Meraas says: “We are proud to be hosting this impressive Ready Couture store which highlights City Walk’s importance as a destination to both the local community and the international market”.

1422 will be inaugurated on the 24th of April 2019 during the opening of the 8th edition of the Arab Fashion Week.

“umdasch is delighted to be part of this international project and to join efforts with the Arab Fashion Council and Meraas in redefining the luxury retail landscape in the region by sharing our experience from more than 30 years of delivering projects in the Middle East and the ambition to make successful stores.” says Patrick Fallmann, General Manager, Umdasch.

For more information or interview requests kindly contact:

AFC Board Member – Marketing and PR

Zeina Akkawi – Zeina.akkawi@arabfashioncouncil.com

+971 50 4534464

Marketing Manager:

Kristie Templa – +971 56 4454637


Notes for the Editor:

About 1422

Born in Dubai, 1422 is the world’s first Ready Couture store licensed by the Arab Fashion Council, aiming to become one of the world’s most important concept stores based in heart of Dubai.  

The name is derived from the Arab Fashion Council’s slogan “1 Council for 22 Arab Countries”.

The term ‘concept store’ might be a popular one, but not all such stores are created equal. At 1422, we bring together culture from around the world that define beautiful, whether that’s the store design and layout, the building itself, or the products it sells. At 1422 you can meet with the designers and discover selected runway collection and design items that are not to be found elsewhere in the city. 

At the first Ready Couture Store, you don’t only find what is on the display, but you can also amend the pieces to perfectly fit your size, choose the fabric, different colors and make any piece exclusively yours. 

About Meraas:

Meraas is a Dubai-based conglomerate that aims to enhance the emirate’s cityscape with a human-centric approach to developing assets in the real estate, tourism, hospitality, F&B, retail, leisure and entertainment, technology, maritime, and healthcare sectors.

Meraas pursues its mission to build a creative urban culture where thriving communities can take root. Among its investments are some of the most admired real-estate properties in premium locations, such as Bluewaters Residences, Bvlgari Residences, Cherrywoods, City Walk Residences, Nikki Beach Residences, Port de La Mer Residences, Villa Amalfi, and Zabeel Saray Royal Residence.

The company’s portfolio comprises over 80 million square feet of total developed land, more than 3,500 homes, 2,000 retail units, and 15 landmark destinations, including Al Seef, Bluewaters, Boxpark, City Walk, Dubai Harbour, Jumeira Bay, Kite Beach, La Mer, Last Exit, Pearl Jumeira, The Beach and The Outlet Village.

About Arab Fashion Council:

The Arab Fashion Council (AFC) is the world’s largest not-for-profit organization that aims to establish a fashion system by uniting the 22 Arab countries’ fashion infrastructure under one umbrella in terms of creative economy, based on knowledge and production; by making use and sharing collective know-how, experience and resources of the industry. The AFC was formed in 2014 in London with the license of an International Extraterritorial Authority to represent the fashion industry in the 22 Arab Countries. It is funded by industry patrons and commercial sponsors. It leads the industry through creative influence and is strategically taking the necessary steps to position the Arab fashion industry in the global fashion economy.

The AFC’s strategic pillars are; IMPACT; I – Investment, M- Manufacturing, P- Peace, A: Art & Culture, C-Creative Economy, and T- Talent Development.

In 2015 the Arab Fashion Council alongside industry experts has coined the term Ready Couture and became its global licensing authority which has given the Arab World a strong position in the international market. Products that categorized as Ready Couture are forecasted to generate revenue of 368B$ by 2021.

About Umdasch

Umdasch provides special retail solutions: rooted in craftsmanship, visionary in the digital, always with a human aim and a goal: to realise successful stores. Umdasch’s Store Makers create extraordinary worlds of experience for demanding customers across Lifestyle Retail, Food Retail and Premium Retail. Digital Retail solutions included. 

The umdasch group is a leading company in the industry with a solid economic background and a global presence.

About City Walk

City Walk, the design-inspired open-air lifestyle destination by Meraas, spanning an area of more than 10 million square feet. A family-friendly hub that seamlessly combines living, shopping, entertainment, hospitality, and wellness options within one integrated space, City Walk offers visitors a unique sense of community and comfort.

Whether it is to live, meet, socialize or shop, dine and spend quality time with loved ones in a serene and sophisticated ambiance, City Walk has emerged as the preferred lifestyle choice for residents and tourists.

Designed to evolve as a city within a city that is easily accessible and offers a multitude of residences, retail and leisure choices at one location, in the city of Dubai, City Walk is nestled in a prestigious neighbourhood on Al Safa Street in close proximity to the arterial Sheikh Zayed Road and the sophisticated Jumeirah Street.