The Arab Fashion Council (AFC) is the world’s largest not-for-profit organisation that aims to establish a fashion system (Pipeline) by uniting the 22 Arab countries under one umbrella in terms of creative economy, based on knowledge and production; by making use and sharing collective know-how, experience and resources of the industry. With its legal office based in London and operative quarters in Dubai, AFC was formed in 2014 in London with the license of an International Extraterritorial Authority to represent the fashion industry in the 22 Arab Countries. It is funded by industry patrons and commercial sponsors. It leads the industry through creative influence and is strategically taking the necessary steps to position Arab fashion industry in the global fashion economy.
The AFC’s strategic pillars are; economy based on the creative knowledge, made within the Arab Fashion System, reputation, education, sustainability and fashion for humanity.
AFC works to establish a coherent fashion system in the region with an important focus on education and cultural development, an initiative that contributes to the promotion of cultural diversity and support to creative industry, which is in line with activities that UNESCO Office in Doha is also undertaking.
The AFC has redefined the terms of the current luxury market by setting up the world’s only platform for promoting the Ready-Couture at the Arab Fashion Week (AFW), which is biannual showcase hosted in Dubai, of womenswear, menswear, and kidswear occurring every December and May being the first platform to showcase exclusively the Ready Couture and Pre-Collections. It features both local and international designers to an international VIP audience made of press and buyers. Each season AFW is announced from both Dubai and Milan (during the Milan Fashion Week).